Lee Daniel is the keen eye behind Still Ill Retro, a vintage store inside of Kudzu Antiques.
I met Lee around 2016 after following an ad for a GE speaker cabinet — a killer find, by the way. When I arrived to pick it up, he welcomed me into his stunning atomic ranch. Every nook and cranny was filled to the brim with MCM style. I’ve been close friends with Lee and his husband, Joe, ever since.
So, Lee not only sells precious relics from a distant era, he lives it. That why I felt a strong obligation to show his degree of passion in the logo.
The typographic elements reflect lettering of the 1960s and 70s, his main focus. I used halftone dots as a nod to analog printing, and I slightly distressed them, as if to age the logo itself. His inventory naturally has a lot of orange, so I was compelled to include an orange in the color palette. I based the final swatch off of a Mark Rothko print he had for sale at the time.
You may also notice a wood motif going on. Originally, there were even quirky little nails in the design. This was all to hint at another passion of Lee’s — he is highly skilled at refinishing furniture. See for yourself! Visit his two booth spaces at Kudzu Antiques. They are on the righthand side, one of the first few spots on the right after you go up the ramp.