Lee Daniel is the keen eye behind Still Ill Retro, a vintage store inside of Kudzu Antiques. I met Lee after following an ad for an old GE speaker cabinet — a killer find, by the way. When I arrived to pick it up, he welcomed me into his stunning atomic ranch house. Every nook and cranny was filled to the brim with hip midcentury style.
So, Lee not only sells precious relics from a distant era, he lives it. That why I felt a strong obligation to show his degree of passion in the logo.
The typographic elements reflect lettering of the 1960s and 70s, his main focus. I used halftone dots as a nod to analog printing, and I slightly distressed them, as if to age the logo itself. Since his inventory naturally has a lot of orange, I was compelled to include an orange in the color palette. I based the final swatch off of a Mark Rothko print he had for sale at the time.