Category: Logos

10 Apr 2017
Still Ill Retro Logo

Still Ill Retro Logo

Lee Daniel is the keen eye behind Still Ill Retro, a vintage store inside of Kudzu Antiques. I met Lee after following an ad for an old GE speaker cabinet — a killer find, by the way. When I arrived to pick it up, he welcomed me into his stunning atomic ranch house. Every nook and cranny was filled to the brim with hip midcentury style.

So, Lee not only sells precious relics from a distant era, he lives it. That why I felt a strong obligation to show his degree of passion in the logo.

The typographic elements reflect lettering of the 1960s and 70s, his main focus. I used halftone dots as a nod to analog printing, and I slightly distressed them, as if to age the logo itself. Since his inventory naturally has a lot of orange, I was compelled to include an orange in the color palette. I based the final swatch off of a Mark Rothko print he had for sale at the time.

You may also notice a wood motif going on. Originally, there were even quirky little nails in the design. This was all to hint at another passion of Lee’s — he is highly skilled at refinishing furniture. See for yourself! Visit his space at Kudzu Antiques. It is on the righthand side, one of the first spots on the right after you go up the ramp. 
28 Feb 2017
Dookie Platters Logo

The Dookie Platters Logo

Dookie Platters is an Atlanta gem. He’s certainly one of the most hardworking DJs in the game right now. I’m sure you’ve seen him at one of your favorite bars, spinning classics and obscurities from his vast collection.

I think Dookie put it best.

From nightclubs and dive bars to festivals, fundraisers, and weddings, I’ve  done it all.  After serving as the master of ceremonies for  retired space-funk band  Noot d’ Noot, I’ve continued to spread the message of positive partying through great tunes and good times.

He wanted a logo that reflected his catalog. I designed the lettering to give a nod to the funky 60 and 70s. I also incorporated the 1980s using the decade’s fascination with horizontal lines and repetitive geometry. He seemed to desire an island aesthetic as well, so I introduced the warm colors.

Dookie was beyond pleased with his new logo and even produced limited edition t-shirts for sale on his website.