Dumpster Dive was a free outdoor concert in downtown Atlanta organized by WRAS Atlanta. It got its name from its unusual venue — a road beneath Courtland St. (Collins St.) literally in front of some dumpsters. It featured performances by TV Dinner, TWINS, and Blunt Fang.
I illustrated the four Dumpster Dive rats and used them any chance I got, such as these handout and poster designs. We even screen-printed limited edition t-shirts.
What’s better than badass women on roller skates? Being married to one of them.
Naturally, I was happy to help out Athens Georgia’s professional roller derby team, the Classic City Rollergirls, with their promotions. Here are a few examples:
Poster
Bar Coasters
Social Media Image
There were only loose brand guidelines, so I referenced existing materials to guide my hand: the logo, team colors, and previous poster designs accessed from the Classic City Rollergirls Archive.
Oddly enough, I had to be careful with the “punk rock” aesthetic that many associate with roller derby, as it is becoming phased out. Since the sport is leaving its adolescence, many teams are opting for a more “pro sports” aesthetic to establish themselves among other professional leagues.
© 2018 Fray DeVore. All rights reserved.